Crisis management is a relatively new field of management. It include forecasting potential crises and planning how to deal with them, for example, how to recover if your computer system completely fails, or how to manage a publicly displayed crisis (for intense in political organizations). Risks like these, both internal and external, create interruptions in the day-to-day work and could in the long run disrupt the flow of revenues. Hopefully, organizations have the time and resources to complete a crisis management plan before they experience a crisis. Crisis management consultants are sometimes hired to develop these kinds of crisis management plans as a precaution, but most companies surprisingly don’t have any kind of crisis management plan at all.
It is when a crisis is evident that you really need a crisis management organization with allocated resources, routines and processes to manage the situation effectively. The difference between good and bad crisis management can be vital for the survival of the company or organization and it is not advisable to neglect these matters. Crisis management often includes strong focus on public relations to recover any damage to public image and assure stakeholders that recovery is underway.